Description
Program Introduction
The Executive Master’s in Christian Communication & Media Strategy (EM-CCMS) is a six-month hybrid postgraduate program designed to equip Christian leaders, communicators, and ministry professionals with advanced competencies in media engagement, digital evangelism, storytelling, and strategic communication for ministry and social transformation.
In today’s digital era, the church and Christian organizations operate in a rapidly evolving communication landscape dominated by new media, social networks, and global narratives. This program responds to that reality by merging biblical theology, communication theory, digital innovation, and strategic leadership, enabling participants to become effective communicators of the Gospel across diverse cultural and technological contexts.
The program emphasizes both spiritual grounding and media excellence—training leaders to shape narratives, influence public discourse, and utilize emerging communication tools for the Kingdom of God.
Program Focus
The EM-CCMS aims to:
Equip Christian leaders to harness digital media and storytelling for evangelism, discipleship, and advocacy.
Integrate biblical communication principles with modern communication technologies.
Develop ethical and strategic Christian communicators capable of influencing both church and society.
Strengthen leadership in faith-based media organizations and public communication ministries.
Foster a theology of communication that aligns with the mission of God in the digital world.
Program Objectives
1.To provide a theological and ethical foundation for Christian communication and media engagement.
2.To enhance participants’ understanding of digital ecosystems and their role in shaping culture and public opinion.
3.To train participants in practical media skills—broadcasting, content creation, storytelling, and strategic message design.
4.To cultivate discernment and leadership in managing church and ministry media platforms.
5.To empower Christian communicators to use media for peacebuilding, education, and social transformation.
Program Structure
The EM-CCMS is a 6-month hybrid program divided into 6 modules (17 courses total).
Month 1: 2 courses (Foundations and Orientation)
Months 2–6: 3 courses per month, blending theoretical instruction, media workshops, and applied projects.
Each module builds progressively—from theological foundations to media strategy, production, and global engagement.
The program integrates online learning, studio practice, and project-based assessment. Participants complete a Capstone Project demonstrating applied mastery in Christian media strategy.
Program Scope
The EM-CCMS covers a multidisciplinary range of study areas, including:
Theology and Biblical Communication
Digital Media and Technology in Ministry
Strategic Storytelling and Narrative Formation
Church Media Management and Public Relations
Content Creation, Visual Communication, and Journalism
Ethics, Theology of Communication, and Global Christian Media Movements
Participants learn how to plan, produce, and evaluate media campaigns and communication strategies aligned with Christian values and organizational mission.
Learning Outcomes
Upon successful completion of the program, students will be able to:
1.Articulate a biblical theology of communication grounded in Scripture and Christian ethics.
2.Design and implement strategic media initiatives for evangelism, discipleship, and advocacy.
3.Apply digital and social media tools effectively for Christian ministry and public engagement.
4.Develop professional media content (audio, video, print, and online) with spiritual and technical excellence.
5.Lead and manage church communication departments or Christian media organizations with strategic insight.
6.Integrate contextual and intercultural communication principles into ministry practice.
7.Produce an independent capstone media project demonstrating mastery of faith-informed communication strategy.
Monthly Content
Month 1 – Module 1: Foundations of Christian Communication & Media Strategy
Focus: Theological, philosophical, and ethical foundations of communication in Christian mission and ministry.
Courses:
1.CCM 601 – Theology and Philosophy of Christian Communication
2.CCM 602 – Foundations of Media and Ministry Strategy
Month 2 – Module 2: Biblical Communication & Narrative Theology
Focus: Understanding communication in Scripture, biblical storytelling, and missional narratives.
Courses:
1.CCM 611 – Biblical Models of Communication and Prophetic Messaging
2.CCM 612 – Storytelling and Narrative Theology in Christian Ministry
3.CCM 613 – Contextual Communication and Cross-Cultural Messaging
Month 3 – Module 3: Media, Technology, and the Digital Church
Focus: Exploring digital transformation, media tools, and innovation in modern ministry.
Courses:
1.CCM 621 – Digital Media and Technology for Ministry
2.CCM 622 – Social Media Strategy and Online Evangelism
3.CCM 623 – Audio-Visual Production and Digital Content Creation
Month 4 – Module 4: Strategic Communication, Leadership, and Public Engagement
Focus: Leadership in communication, organizational media strategy, and public relations for Christian organizations.
Courses:
1.CCM 631 – Strategic Leadership in Christian Communication
2.CCM 632 – Public Relations, Branding, and Church Media Management
3.CCM 633 – Crisis Communication and Ethical Media Practice
Month 5 – Module 5: Christian Media, Culture, and Global Engagement
Focus: Exploring the intersection of faith, culture, and media in global and African contexts.
Courses:
1.CCM 641 – Media, Culture, and Faith in the Global Context
2.CCM 642 – African Christian Media Movements and Indigenous Storytelling
3.CCM 643 – Media Advocacy, Peacebuilding, and Social Transformation
Month 6 – Module 6: Capstone Project & Oral Presentation (6 Credits)
Focus: Integration, application, and presentation of communication strategy for ministry and mission.
Courses:
1.CCM 651 – Independent Media Project / Applied Research
2.CCM 652 – Integration of Theology, Communication, and Media Strategy
3.CCM 653 – Capstone Oral Defense / Practical Media Presentation
Program Progression Summary
Month Module Title No. of Courses Learning Emphasis
1 Foundations of Christian Communication & Media Strategy 2 Theological & conceptual grounding
2 Biblical Communication & Narrative Theology 3 Scripture, storytelling, and context
3 Media, Technology, and the Digital Church 3 Digital literacy & innovation
4 Strategic Communication, Leadership, and Public Engagement 3 Organizational communication & ethics
5 Christian Media, Culture, and Global Engagement 3 Cross-cultural & advocacy communication
6 Capstone Project & Oral Presentation 3 Integration & professional mastery


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